Advanced Marketing Research

Topics Covered in This Course:

In Section 1 of this course you will cover these topics: Introduction to marketing research Defining the marketing research problem and developing an approach Research design In Section 2 of this course you will cover these topics: Exploratory research design: secondary data Exploratory research design: qualitative research Descriptive research design: survey and observation In Section 3 of this exam you will be evaluated on below listed topics: Causal research design: experimentation Measurement and scaling: fundamentals and comparative scaling Measurement and scaling: noncomparative scaling techniques In Section 4 of this course you will cover these topics: Questionnaire and form design Sampling: design and procedures Sampling: final and initial sample size determination In Section 5 of this course you will cover these topics: Field work Data preparation Frequency distribution, cross-tabulation, and hypothesis testing Analysis of variance and covariance Correlation and regression Discriminant and logit analysis Factor analysis Cluster analysis Multidimensional scaling and conjointanalysis Report preparation and presentation International marketing research