Advertising anf IMC

Topics Covered in This Course:

In Section 1 of this course you will cover these topics: Integrated marketing communications Corporate image and brand management Buyer behaviors In Section 2 of this course you will cover these topics: Promotions opportunity analysis Advertising management Advertising design: theoretical frameworks and types of appeals In Section 3 of this exam you will be evaluated on below listed topics: Advertising design: message strategies and executional frameworks Advertising media selection Trade promotions In Section 4 of this course you will cover these topics: Consumer promotions Personal selling, database marketing, and customer relationship management Public relations, sponsorship programs, and regulations In Section 5 of this course you will cover these topics: Internet marketing Imc for small businesses and entrepreneurial ventures Evaluating an integrated marketing program