Contemporary Direct Marketing

Topics Covered in This Course:

In Section 1 of this course you will cover these topics: Direct marketing lists and segmentation. Database driven direct marketing. Planning the offer. In Section 2 of this course you will cover these topics: Creative strategies in direct marketing. Direct mail and other print media. Broadcast and other electronic media. In Section 3 of this exam you will be evaluated on below listed topics: Telemarketing. The internet. Customer service and fulfillment. In Section 4 of this course you will cover these topics: Direct marketing research: survey and experimentation. In Section 5 of this course you will cover these topics: Regulatory environment: the ethical and legal issues in direct marketing. Business-to-business -industrial- direct marketing. Direct marketing for nonprofit organizations. International direct marketing.