Entrepreneurial Management in a Turnaround Environment

Topics Covered in This Course:

In Section 1 of this course you will cover these topics: Entrepreneurs recognize opportunities Create business from opportunity: the economics of one unit In Section 2 of this course you will cover these topics: What is marketing? analyzing customers and your market Developing the right marketing mix In Section 3 of this exam you will be evaluated on below listed topics: Smart selling and effective customer service Tracking fixed and variable costs In Section 4 of this course you will cover these topics: Using an income statement to guide a business Financing strategy: borrow debt or sell equity? In Section 5 of this course you will cover these topics: Cash flow: the lifeblood of a business Choosing legal structures and distribution channels Effective leadership: managing resources and employees Raising capital: tracking debt and equity on the balance sheet Replication and harvesting: cashing in on your brand Investing for a secure future