Internet Advertising

Topics Covered in This Course:

In Section 1 of this course you will cover these topics: Convergence. Strategic e-marketing. In Section 2 of this course you will cover these topics: The e-marketing plan. Global markets. In Section 3 of this exam you will be evaluated on below listed topics: Ethical and legal issues. Marketing knowledge. In Section 4 of this course you will cover these topics: Consumer behavior. Segmentation and targeting strategies. In Section 5 of this course you will cover these topics: Differentiation and positioning strategies. Product. Price. The internet for distribution. E-marketing communication. Customer relationship management.