Introduction to Advertising

Topics Covered in This Course:

In Section 1 of this course you will cover these topics: Introduction to advertising Advertising and rsquo;s role in marketing Advertising and society In Section 2 of this course you will cover these topics: How advertising works The consumer audience Strategic research In Section 3 of this exam you will be evaluated on below listed topics: Strategic planning Print and out-of-home media Broadcast media In Section 4 of this course you will cover these topics: Interactive and alternative media Media planning and buying The creative side and message strategy In Section 5 of this course you will cover these topics: Copywriting Design and production Direct response Sales promotion, events, and sponsorships Public relations Special advertising situations Evaluation of effectiveness