Introduction to Advertising Media

Topics Covered in This Course:

In Section 1 of this course you will cover these topics: Background of todays advertising Roles of advertising The advertising spiral and brand planning In Section 2 of this course you will cover these topics: Target marketing The advertising agency, media services, and other services The advertisers marketing/advertising operation In Section 3 of this exam you will be evaluated on below listed topics: Media strategy Using television Using radio In Section 4 of this course you will cover these topics: Using newspapers Using magazines Out-of-home advertising In Section 5 of this course you will cover these topics: Internet and direct response advertising Sales promotion Research in advertising Creating the message The total concept: words and visuals Print production The television commercial The radio commercial Trademarks and packaging The complete campaign International advertising Economic, social, and legal effects of advertising