Introduction to Consumer Behavior

Topics Covered in This Course:

In Section 1 of this course you will cover these topics: Introduction: diversity in the marketplace Consumer research In Section 2 of this course you will cover these topics: Market segmentation Consumer motivations In Section 3 of this exam you will be evaluated on below listed topics: Personality and consumer behavior Consumer perception In Section 4 of this course you will cover these topics: Consumer learning Consumer attitudeformation and change In Section 5 of this course you will cover these topics: Communication and consumer behavior Reference groups and family influences Social class and consumer behavior The influence of culture on consumer behavior Subcultures and consumer behavior Cross-cultural consumer behavior: an international perspective Consumer influence and the diffusion of innovations Consumer decision making