Introduction to Marketing

Topics Covered in This Course:

In Section 1 of this course you will cover these topics: Marketing: managing profitable customer relationships Company and marketing strategy: partnering to build customer relationships The marketing environment In Section 2 of this course you will cover these topics: Managing marketing information Consumer and business buyer behavior Segmentation, targeting, and positioning: building the right relationships with the rightcustomers In Section 3 of this exam you will be evaluated on below listed topics: Product, services, and branding strategy New-product development and product life-cycle strategies Pricing: understanding and capturing customer value In Section 4 of this course you will cover these topics: Marketing channels and supply chain management Retailing and wholesaling Communicating customer value: advertising, sales promotion, and public relations In Section 5 of this course you will cover these topics: Communicating customer value: personal selling and direct marketing Marketing in the digital age The global marketplace Marketing ethics and social responsibility