Introduction to Public Relations
Topics Covered in This Course:
In Section 1 of this course you will cover these topics:
Martha stewarts rise, fall and resurrection
The tylenol murders
Wal-marts war to regain its reputation
Dress for success: the nba cleans up its image
In Section 2 of this course you will cover these topics:
Exxon corporations bad good friday
Ketchum captured in pay-for play ethical lapse
Winning a national venue for eminent domain
Researching a position for alan louis genera
In Section 3 of this exam you will be evaluated on below listed topics:
Bagging the elusive exclusive
60 minutes and the american bankers association
Employee communication
Harvard university and lawrence summers
In Section 4 of this course you will cover these topics:
The katrina kalamity
Tobacco wars
Karen hughes stumbles selling uncle sam
The raina, inc. news conference
In Section 5 of this course you will cover these topics:
Reviving the bryant brand -kobe bryant-
Wassup jeans
Wendys finger hoax