Marketing Management Frame Work

Topics Covered in This Course:

In Section 1 of this course you will cover these topics: Defining marketing for the 21 Developing and implementing marketing strategies and plans Understanding markets, market demand, and the marketing environment In Section 2 of this course you will cover these topics: Creating customer value, satisfaction, and loyalty Analyzing consumer markets Analyzing business markets In Section 3 of this exam you will be evaluated on below listed topics: Identifying market segments and targets Creating brand equity Creating positioning and dealing with competition In Section 4 of this course you will cover these topics: Setting product strategy and marketing through the life cycle Designing and managing services Designing pricing strategies and programs In Section 5 of this course you will cover these topics: Designing and managing value networks and channels Managing retailing, wholesaling, and logistics Designing and managing imc Managing mass communications Managing personal communications Managing marketing in a global economy