Marketing Research

Topics Covered in This Course:

In Section 1 of this course you will cover these topics: Introducing marketing research. Understanding the marketing research industry. Steps in the marketing research process including defining the problem and research objectives. In Section 2 of this course you will cover these topics: Research design. Accessing secondary data and online information databases. Standardized information sources. standardized information sources In Section 3 of this exam you will be evaluated on below listed topics: Deciding on your survey data collection method. Using measurement scales in your survey. Designing your questionnaire. In Section 4 of this course you will cover these topics: Determining sample size and the sampling method. Collecting data and summarizing what you found in your sample. Generalizing your sample findings to the population. In Section 5 of this course you will cover these topics: Comparing to find differences in your data. Determining relationships among your variables. Preparing and presenting the research results.