Retail Sales and Marketing
Topics Covered in This Course:
In Section 1 of this course you will cover these topics:
Introduction to retail marketing
In Section 2 of this course you will cover these topics:
The competitive environment
Understanding the consumer
In Section 3 of this exam you will be evaluated on below listed topics:
Retail strategy and planning
In Section 4 of this course you will cover these topics:
Monitoring marketing performance
In Section 5 of this course you will cover these topics:
Monitoring financial performance
Retail location
Product selection and buying
Retailers' own brands
Retail pricing
The selling environment
Retail service
International retailing
E-tail marketing