Strategic Brand Management

Topics Covered in This Course:

In Section 1 of this course you will cover these topics: Brands and brand management Customer-based brand equity In Section 2 of this course you will cover these topics: Brand positioning Choosing brand elements to build brand equity In Section 3 of this exam you will be evaluated on below listed topics: Designing marketing programs to build brand equity Integrating marketing communications to build brand equity In Section 4 of this course you will cover these topics: Leveraging secondary brand associations to build brand equity Developing a brand equity measurement and management system In Section 5 of this course you will cover these topics: Measuring sources of brand equity: capturing customer mindset Chapter10 measuring outcomes of brand equity: capturing market performance Designing and implementing branding strategies Introducing and naming new products and brand extensions Managing brands over time Managing brands over geographic boundaries and market segments