Strategic Retail Management

Topics Covered in This Course:

In Section 1 of this course you will cover these topics: An introduction to retailing Building and sustaining relationships in retailing Strategic planning in retailing In Section 2 of this course you will cover these topics: Retail institutions by ownership Retail institutions by store-based strategy mix Web, nonstore-based, and other forms of nontraditional retailing In Section 3 of this exam you will be evaluated on below listed topics: Identifying and understanding consumers Information gathering and processing in retailing Trading-area analysis In Section 4 of this course you will cover these topics: Site selection Retail organization and human resource management Operations management: financial dimensions Operations management: operational dimensions Developing merchandise plans In Section 5 of this course you will cover these topics: Implementing merchandise plans Financial merchandise management Pricing in retailing Establishing and maintaining a retail image Promotional strategy Integrating and controlling the retail strategy